Critical Success Factors of CRM System Implementation
نویسندگان
چکیده
منابع مشابه
Identify the Critical Success Factors of CRM Implementation
The demand from the customer and pressure from the competitive market drive most of the Chinese commercial banks either on their way to implement the CRM systems or they are positively looking for the opportunity to integrate the CRM as an indispensable part of their business strategy in the next few years to come. Customer Relationship Management originated and prevailed among western companie...
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As more and more enterprises move from functional to process-based IT infrastructure, ERP system becomes one of today’s most widely used IT solutions in many large enterprises. In spite of the widely used IT solutions, many ERP implementations are not successful. It takes longer time and costs more money than expected. Given the large investment that an ERP project requires and the potential be...
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The Critical Success Factors in Customer Relationship Management ( CRM ) ( ERP ) Implementation
C ustomer Relationship Management (CRM) is fast emerging as a top priority initiative for of businesses According to Gartner, “Worldwide customer relationship management (CRM) software revenue totaled $8.1 billion in 2007, a 23.1 percent increase from 2006 revenue of $6.6 billion...” (gartner.com). In its 2007 press release, Gartner ranked vendors in worldwide CRM software revenue accounting fo...
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ژورنال
عنوان ژورنال: DEStech Transactions on Social Science, Education and Human Science
سال: 2017
ISSN: 2475-0042
DOI: 10.12783/dtssehs/mess2016/9738